Branding
Seng Hoe CNY Packaging Design
Industry
Food & Beverage
Services
Concept and Design
Packaging Design
Packaging Mechanism
Material Selection
Seng Hoe CNY Packaging is synergizing the heritage culture of Teluk Intan with Chinese New Year festival, we merge Leaning Tower & the tigers. The leaning tower adopted the four tigers that bring good meaning and luck to people in Teluk Intan. Every tiger has its character and represents each cookie.
Four Tiger
Chinese New
Year Cookies
The concept "Four Tiger Chinese New Year Cookies" is to express the blessing to people by using mascot of four tigers who has its character and it represents each cookie. The blessing and lucks of four tiger protect the leaning tower and made the heritage of the ancestral spirits and recipes passed down from generation to generation.
