Industry
Food & Baverage
Services
Packaging Design
Visual Design
Seng Hoe, Four Tiger Chinese New Year Cookies
Inspired by Teluk Intan’s heritage and Chinese New Year’s spirit, the Four Tiger Chinese New Year Cookies packaging blends tradition with symbolism. Featuring the iconic Leaning Tower, the four tigers represent prosperity, protection, and fortune, each embodying a unique character tied to the cookies’ flavors. This design honors ancestral heritage while celebrating festive joy.
Aiming to differentiate from the existing competition and switch from Electronic Point of Sales (EPOS) to Retail Next is to enhance the customer experience. The game-changing customer-centricity requires a change in the
structural design of the showroom.