Branding
Antara
Industry
Property Developer
Services
Brand Positioning
Brand Concept & Story
Naming & Tagline
Brand Identity
Brochure
Registration Site
Interior & Environment<
"Antara" is a luxury development situated next to Genting Highlands and Chin Swee Cave Temple. The name "Antara" is a Malay word that means "In Between" directly speaks the core brand essence in a local tone.
Extravagance of
nature & water
We created a luxurious resort look and feel to the brand identity to further strengthen the project positioning. Besides, we structure the sub-brands and create a unique identity for each yet share a consistent language under the "Antara" brand.
