Concept Creative Direction Visual Design Material & Finishing Selection
Aset Kayamas is a property developer owned by a Chinese who regards traditions. Chinese Red Packets are given during every Chinese New Year as blessings. Besides, it's also a great way to promote the brand itself and to advertise their upcoming projects in near future.
Fortune Awaits
During the past two years of the pandemic, everyone has been downturned and lost their way. We want to break this negativity through this Chinese Lunar New Year in 2022 and bring everyone hope & positive energy. It’s just like the dark earth, ushering in the first light of the sun. Let everyone start again in the new year with new hope.