Architecture & Interior
BMW Showroom
Industry
Automotive
Services
Facade Concept & Design
Space Planning
3D Visualisation & Concept
Material & Furniture Selection
Aiming to differentiate from the existing competition and switch from Electronic Point of Sales (EPOS) to Retail Next is to enhance the customer experience. The game-changing customer-centricity requires a change in the structural design of the showroom.
Align with
Brand Direction
The key aspects of Retail Next are to remain iconic and contemporary while enhancing the customer experience with sustainability, which brought us to the material selection of perforated metal panels, wire mesh, concrete texture, and greeneries in the design.
