Branding
Hape
Industry
Fashion Accesories
Services
Brand Strategy Concept & Story Brand Identity Logo design Product Packaging Social Media Management Product Catalogue
Hape offers a range of quality & trendy accessories at a reasonable price that helps middle-aged ladies to discover their true happiness and confidence. They engaged us for their rebranding, we propose a bold and contrasting monotone look and feel to express the sense of confidence and luxury, which connect the target audience's deeper emotions.
True happiness comes from your confidence
The concept leans towards our belief as accessories can provide inspiration, confidence, self-worth, and positive thoughts. Hence, we apply a smiley face and bold text in the logo design to express the concept that wearing fashion accessories is pleasurable and women may be brave to empower and inspire others.
