Branding
Herbcoction
Industry
Healing Teas
Services
Branding Creative Direction Visual Design Packaging Illustration
Herbcoction believes that drinking natural herbal tea is the easiest way to regulate the body. Hence they integrate Chinese herbal medicines into tea bags. It can help people to relax their bodies while working hard. They engaged us for their rebranding, we propose a refreshing and minimal look and feel to express a healthy life with target audience.
Health Begins with A Cup of Tea
the concept is to use natural herbal plant colors as the brand color. It brings out a natural, relaxing, and zen-like expression. The illustrations presented with simple lines, expressing urban people's pain points. For the packaging concept, we pack every tea individually for better convenience. We want to convey a message that having Chinese medication is not a tedious and complicated thing. Just open the tea bag and pour hot water into it. Let keeping good heath blend into your daily lifestyle.
