Concept and Design Packaging Design Packaging Mechanism Material Selection
Seng Hoe CNY Packaging is synergizing the heritage culture of Teluk Intan with Chinese New Year festival, we merge Leaning Tower & the tigers. The leaning tower adopted the four tigers that bring good meaning and luck to people in Teluk Intan. Every tiger has its character and represents each cookie.
Four Tiger Chinese New Year Cookies
The concept "Four Tiger Chinese New Year Cookies" is to express the blessing to people by using mascot of four tigers who has its character and it represents each cookie. The blessing and lucks of four tiger protect the leaning tower and made the heritage of the ancestral spirits and recipes passed down from generation to generation.