Branding
The Farm
Industry
Food & Beverage
Services
Brand Strategy
Brand Identity
Product Packaging
Brand Tools
Offline Marketing
Interior & Environment
The Farm is located at The Sphere in Bangsar South, Malaysia. It is a restaurant offering a farm-to-table experience, serving food made with fresh, quality ingredients from their own urban farming lab and sourced from local farmers.
Creative
Urban Farm
The Farm is far more than just a restaurant. It is a brand that envisions a bigger purpose — to provide urban folks with goodness from the farm. Hence, we transformed the place into a Creative Urban Farm for everyone to experience and enjoy the sights and tastes of farm-freshness in the city.
Colors &
Elements
The color palette is inspired by the concept of "Creative Urban Farm," which we extract from Nature & City Night. In contrast with the city light color, the natural green color gives a relaxing yet dynamic look and feel. Besides, we amplify the brand identity further with the "e" quotation mark, the farm label, and the urban pattern.
